Chapter 5 of 18 · Strategic Management and Corporate Finance

Competitive Positioning

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December 2024Q. 89 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

Strategic implementation is :

(A)Primarily a control process

(B)Considered easier and less time consuming

(C)Concerned with translating a strategic decision into action

(D)Crafting a combination of strategies and picking out the best one

December 2024Q. 91 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

Which strategy is also known as Niche strategy ?

(A)Leadership

(B)Focus

(C)Cost

(D)Differentiation

December 2024Q. 92 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

As per the McKinsey Model, which of the following is a Soft ‘S’ ?

(A)Strategy

(B)Systems

(C)Structure

(D)Shared Values

December 2024Q. 94 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

If misinformation and lack of information create barriers in managing change, it can be managed by :

(A)Participation

(B)Leadership

(C)Education and Communication

(D)Obtaining commitment

June 2024Q. 78 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

In ............. importance is given to speed and reliability.

(A)Flexible response strategy

(B)Service strategy

(C)Response strategy

(D)Low-Cost Strategy

June 2024Q. 90 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

McKinsey’s 7-S framework helps analyze organizations and improve their effectiveness. The seven elements to be coordinated are : shared values, structure, systems, style.

(A)Strategy, service levels and specialization

(B)Strategy, staff and skills

(C)Service levels, stock and staff

(D)Specialization, skills and standards

June 2024Q. 92 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

...................... is defined as a set of assumptions, beliefs, values and norms which are shared by people and groups in the organization and control the way they interact with each other and with stakeholders outside the organization.

(A)Vision Statement

(B)Mission Statement

(C)Organizational Culture

(D)Business Policy

June 2024Q. 100 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

Which of the following is a disadvantage of Enterprise Resource Planning ?

(A)Can have a high upfront cost

(B)Can be difficult to implement

(C)Requires change management during and after implementation

(D)All of the above

June 2024Q. 2(b)5 marksSyllabus 2022

(b)You are a consultant advising a small manufacturing company embarking on a digital transformation journey. The company’s leadership is concerned about managing the change effectively. Using the best practices for managing change in small and medium- sized businesses, outline a strategy to help the company navigate this transformation successfully.

December 2023Q. 85 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

Profitability of a company depends on which of the following factor as per value creation ?

(A)The value customer places on the company’s products

(B)The price that a company charges for its products

(C)The costs of creating those products

(D)All of the above

December 2023Q. 89 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

With which of the four perspectives of a balanced scorecard, is the objective ‘reduce employee turnover’ is associated with ?

(A)Financial

(B)Internal processes

(C)Learning and growth

(D)Customer

December 2023Q. 98 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

Which of the following is a soft factor identified by McKinsey’s 7 S Model ?

(A)Skills

(B)System

(C)Structure

(D)Strategy

December 2023Q. 99 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

What is meant by the element of “style” in the 7-S framework ?

(A)Why customers should buy from them.

(B)Whether a business is doing ethical Commerce.

(C)What are the capabilities of employees.

(D)How is the behavioral patterns and of managerial styles of Managers.

December 2023Q. 100 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

Balanced Score Card was developed for :

(A)evaluating financial performance of business organization

(B)addressing customer concerns

(C)optimizing business process

(D)all the above

June 2023Q. 70 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

Which of the following statements is not true ?

(A)Kaplan and Norton developed the concept of a ‘‘balanced scorecard’’

(B)Balanced Scorecard helps to monitor, measure and control strategic performance within four perspectives : Financial, Customer, Internal Business Process, and Planning and Control

(C)The main value of the balanced scorecard model lies in its emphasis on forging a balanced approach to measuring and managing strategic control factors

(D)It remains for each organization to identify its own key strategy, strategic objectives, strategic initiatives and strategic measurements

June 2023Q. 98 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

Identify the statement which is incorrect :

(A)ERP is a modular software system designed to integrate the main functional areas of an organization’s business processes into a unified system

(B)ERP may be implemented on premises as well as through cloud

(C)Gartner coined the term ‘‘enterprise resource planning’’ in 1990

(D)ERP do not require change management during implementation

December 2022Q. 90 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

Which of the following is not a perspective of Balance Score Card ?

(A)Financial Perspective

(B)Business Process Perspective

(C)Competitors Perspective

(D)Customers Perspective

December 2022Q. 91 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

Which of the following is not an important benefit of McKinsey’s 7S framework ?

(A)It is a diagnostic tool for understanding the organizations which are noneffective

(B)It helps to guide the organization change

(C)It combines rational elements with emotional elements

(D)None of the above

December 2022Q. 94 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

Which of the following may not be a strategy for managing change in organization?

(A)Education and Communication 2

(B)Participation

(C)Retrenchment

(D)Training and Psychological Counselling

June 2022Q. 78 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

Effective implementation of a strategy in an organization needs multiple supporting factors. Which of the following is not included in the list of such factors ?

(A)Action Planning

(B)Organizational Structure

(C)Budgeting

(D)Human Resource

June 2022Q. 79 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

Strategic Implementation involves a number of issues. Which of the following is not amongst issues concerning Strategic Implementation ?

(A)Project Implementation

(B)Procedural Implementation

(C)Financing

(D)Organizational Structure and Strategies

June 2022Q. 80 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

Which of the following is not an important benefit of Mckinsey’s 7-S Framework Model ?

(A)It helps to guide organizational change

(B)It combines rationale and hard elements with emotional and soft elements

(C)Managers act only on selective Ss in parallel as all the Ss may not be interrelated

(D)All the above are benefits

June 2022Q. 81 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

Which of the following problems is not encountered in the process of resource allocation ?

(A)Power Play

(B)Future Commitments

(C)Resistance to Change

(D)Past Commitments

June 2022Q. 97 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

Which of the following areas is not covered by Strategic Control ?

(A)Setting Performance Standards

(B)Feedback for Future Actions

(C)Linking Performance and Rewards

(D)Measurement of Organizational Progress

December 2021Q. 76 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

Under Low-Cost strategy, the company fights………….by selling its products at ............... prices.

(A)wide market competition, buy one get one offer.

(B)massive market competition, very lower

(C)cut-throat competition, heavy discount

(D)aggressive competitor market share, throw away

December 2021Q. 86 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

The strategy formulation is largely a/an .............. process whereas strategy implementation is more operational in character.

(A)Intellectual

(B)Conceptual

(C)Analytical

(D)Strategy

December 2021Q. 87 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

Name the 3S’s which are described as Hard S’s by Mckinsey :

(A)Strategy, Structure, Systems2

(B)Strategy, Shared value, Style

(C)Skills, Staff, Style

(D)Skills, Shared value, System

December 2021Q. 88 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

Which ‘‘S’’ is not part of Mckinsey 7-S framework ?

(A)Super Ordinate Goals

(B)Skills

(C)Staff

(D)Strategy

December 2021Q. 89 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

Which of the following is not true for balance scorecard ?

(A)The balance scorecard is divided into four main areas

(B)The four areas are not interrelated

(C)The balance scorecard is used as a strategic planning and a management techniques

(D)Financial perspective, business process perspective, customer perspective and learning and growth perspective are the four main areas of balance scorecard.

December 2021Q. 90 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

Which of the following is not an example of strategic changes that most of the companies pursue :

(A)Re-engineering

(B)Restructuring

(C)Innovation

(D)Shut Down

June 2021Q. 88 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

According to MCKINSEYS 7-S framework change in strategy is implemented through change in .............................

(A)Systems

(B)Style

(C)Shared Values

(D)Skills

June 2021Q. 89 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

The difference between strategy formulation and strategy implementation is that:

(A)Strategy is developed by Top Management Team and implemented by Managers

(B)Strategy is created by a few but implemented by all

(C)Strategy is customer centric and

(D)All of the above

June 2021Q. 94 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

Which of the following perspective is not a part of Balance Scorecard ?

(A)Financial Perspective

(B)Customer Perspective

(C)Learning and Growth Perspective

(D)Creditors Perspective

December 2020Q. 71 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

Profitability stemming from how well a firm positions itself in the market is a key feature of which writer’s view on strategy ?

(A)Peter Drucker

(B)Jay Barney

(C)Michael Porter

(D)Henry Mintzberg

December 2020Q. 88 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

Strategic changes that most of the companies pursue are the following except:

(A)Re-engineering

(B)Restructuring

(C)Innovation

(D)Liquidation

December 2020Q. 89 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

If misinformation and lack of information create barriers in managing change, it can be managed by :

(A)Participation

(B)Education and Communication

(C)Leadership

(D)Obtaining commitment

December 2020Q. 90 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

Important benefits of McKinsey’s 7-S framework Model is/are as follows :

(A)It is a diagnostic tool for understanding the organization which are non- effective

(B)It helps to guide organization change

(C)It combines rational and hard elements with emotional and soft elements

(D)All of the above

December 2019Q. 66 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

Which “S” is not part of McKinseys 7-S Framework ?

(A)Shared value

(B)System

(C)Staff

(D)Synergy

December 2019Q. 89 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

What can be defined as the art and science of formulating, implementing and evaluating cross-functional decisions that enable an organisation to achieve its objectives ?

(A)Strategy Formulation

(B)Strategy Evaluation

(C)Strategy Implementation

(D)Strategic Management

June 2019Q. 5(v) (FSM)4 marksFinancial and Strategic Management paper, Syllabus 2017
Show the facts common to all parts of Q. 5

Case Study :

About the company

Black Diamond Ltd. (BDL) is a public limited company in Country-B engaged in mining and production of coal and coal products. The mission of the company is “to be a partner in the economy by producing and fulfilling the energy demand of the country by providing quality coal in economical and sustainable manner”. The company is listed on a stock exchange of the Country B. Shares of the company are held by the Govt. of Country-B, Mutual funds & FII and general public in proportion of 75%, 12% and 13% respectively. During the financial year 2018-19, the company has produced and dispatched 500 million tonnes of coal. Of this 76% to power plants, 2% to steel plant and rest to other sectors.

Coal is the prime source of energy and fulfills approx. 70% of energy demand of the country B. The thermal power plants, steel manufacturing plants, cement and fertilizer plants are the major consumers of coal.

The country-B has a large reserve of coal but the quality and cost are major concern. In the last few years there has been increase in import of coal by steel and power plants. The steel plants import coal due to quality and cost advantage over domestic coal. As per a study report conducted by the BDL, good quality of coal can be produced only through deep and underground mining. Underground mining requires highly automated technology.

Challenges before BDL

For adopting deep underground mining the BDL is required to acquire land for new mines and latest automated machines for mining. Land acquisition in country-B has been a hard task due to land acquisition related laws and protests by the local community and NGOs as BDL has acres of idle land in the form of used abandoned mines which cannot be used for agricultural activities or human rehabilitation due to the risk of landslides. BDL is a labour intensive company with low productivity. Employee cost is the major cost of BDL which accounts for 55% of total cost. BDL is second largest employer in country B.

Till recent past, the BDL was the only company which was allowed for mining and marketing of the coal in the country but with the changing economic scenario and to meet the growing energy demand the Govt. of Country-B is mulling to allot coal blocks to steel plant and thermal power plant for captive consumption.

The Govt. of the Country B is committed to boost manufacturing and industrial infrastructure of the country in next 10 years. Power and steel sector would be witnessing a multifold increase in demand not only from Govt. schemes but also from private and domestic consumers.

To meet the energy demand, the Govt. has reduced the duty on imported coal. The Govt. being a signatory of Paris agreement on climate change, is committed for sustainable development by reducing carbon emission caused by usage of fossil fuels. It has entered into various technological MoUs to install clean energy sources like nuclear, solar and wind in near future.

Required :

(v)If BDL wants to change itself from a labour intensive organization to a modern technology driven organization, state how BDL can manage the resistance to change from employees related unions ?

June 2019Q. 6A(ii) (FSM)4 marksFinancial and Strategic Management paper, Syllabus 2017

Comment on the following :

(ii)An effective implementation of strategy in an organisation needs multiple supporting factors.

June 2019Q. 6A(iv) (FSM)4 marksFinancial and Strategic Management paper, Syllabus 2017

Comment on the following :

(iv)Behavioural implementation is concerned with those aspects of strategy implementation which have influence on the behaviour of the people in the organisation.

December 2018Q. 6A(iv) (FSM)5 marksFinancial and Strategic Management paper, Syllabus 2017

Comment on the following :

(iv)Strategy formulation and strategy implementation are not supplanting each other but supplementing each other.

December 2024Q. 75 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

The company tries to be different and unique from its competitors, under a

(A)Low Cost Strategy

(B)Differentiation Strategy

(C)Product Mix Strategy

(D)Market Segmentation Strategy

December 2024Q. 86 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

HP Computer has decided to rely exclusively on direct marketing. This is example of :

(A)Focus Strategy

(B)Differentiation Strategy

(C)Cost Leadership Strategy

(D)Diversification Strategy

June 2024Q. 77 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

Under a cost leadership strategy ............

(A)The company divides the market according to the cost associated with marketing

(B)The company sells its product below cost

(C)The company tries to reduce its cost of production

(D)The company reduces cost by scarifying quality

June 2024Q. 81 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

.................... strategy is used when the products are homogeneous in nature and company is not able to differentiate that.

(A)Quality strategy

(B)Differentiation strategy

(C)Response strategy

(D)Price or cost strategy

December 2023Q. 74 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

Which of the following is not a parameter considered in “Competitive Positioning and Value Creation Frontier” by Hill and Jones ?

(A)Sustainability

(B)Innovation

(C)Responsiveness

(D)Efficiency

December 2021Q. 84 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

The book ‘‘Competitive Advantages : Creating and Sustaining Superior Performance’’ is authored by :

(A)Michael Samuel

(B)Michael Lawrence

(C)Michael Arthur

(D)Michael Porter

December 2021Q. 91 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

Restructuring and downsizing becomes necessary due to :

(A)New technology development

(B)Reduction in demand

(C)Improving the competitive advantages

(D)All the options are correct

December 2019Q. 74 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

What are focus strategies ?

(A)When a company focuses on supplying differential products which appeal to different market segments

(B)Where a company chooses to concentrate on only one market segment or a limited range of segments

(C)Where a company focuses on achieving lower costs than its rivals so as to compete across a broad range of market segments

(D)When a company conducts market research through focus groups to determine how their strategy should be shaped

December 2019Q. 78 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

Successful differentiation strategy allows the company to :

(A)gain buyer loyalty to its brands

(B)charge too high a price premium

(C)depend only on intrinsic product attributes

(D)have product quality that exceeds buyers’ needs

December 2019Q. 97 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

A firm successfully implementing a differentiation strategy would expect :

(A)Customers to be sensitive to price increases

(B)To charge premium prices

(C)Customers to perceive the product as standard

(D)To automatically have high levels of power over suppliers

June 2019Q. 5(iii) (FSM)4 marksFinancial and Strategic Management paper, Syllabus 2017
Show the facts common to all parts of Q. 5

Case Study :

About the company

Black Diamond Ltd. (BDL) is a public limited company in Country-B engaged in mining and production of coal and coal products. The mission of the company is “to be a partner in the economy by producing and fulfilling the energy demand of the country by providing quality coal in economical and sustainable manner”. The company is listed on a stock exchange of the Country B. Shares of the company are held by the Govt. of Country-B, Mutual funds & FII and general public in proportion of 75%, 12% and 13% respectively. During the financial year 2018-19, the company has produced and dispatched 500 million tonnes of coal. Of this 76% to power plants, 2% to steel plant and rest to other sectors.

Coal is the prime source of energy and fulfills approx. 70% of energy demand of the country B. The thermal power plants, steel manufacturing plants, cement and fertilizer plants are the major consumers of coal.

The country-B has a large reserve of coal but the quality and cost are major concern. In the last few years there has been increase in import of coal by steel and power plants. The steel plants import coal due to quality and cost advantage over domestic coal. As per a study report conducted by the BDL, good quality of coal can be produced only through deep and underground mining. Underground mining requires highly automated technology.

Challenges before BDL

For adopting deep underground mining the BDL is required to acquire land for new mines and latest automated machines for mining. Land acquisition in country-B has been a hard task due to land acquisition related laws and protests by the local community and NGOs as BDL has acres of idle land in the form of used abandoned mines which cannot be used for agricultural activities or human rehabilitation due to the risk of landslides. BDL is a labour intensive company with low productivity. Employee cost is the major cost of BDL which accounts for 55% of total cost. BDL is second largest employer in country B.

Till recent past, the BDL was the only company which was allowed for mining and marketing of the coal in the country but with the changing economic scenario and to meet the growing energy demand the Govt. of Country-B is mulling to allot coal blocks to steel plant and thermal power plant for captive consumption.

The Govt. of the Country B is committed to boost manufacturing and industrial infrastructure of the country in next 10 years. Power and steel sector would be witnessing a multifold increase in demand not only from Govt. schemes but also from private and domestic consumers.

To meet the energy demand, the Govt. has reduced the duty on imported coal. The Govt. being a signatory of Paris agreement on climate change, is committed for sustainable development by reducing carbon emission caused by usage of fossil fuels. It has entered into various technological MoUs to install clean energy sources like nuclear, solar and wind in near future.

Required :

(iii)Explain the strategy BDL should adopt to survive and gain competitive advantage.

June 2019Q. 6A(iii) (FSM)4 marksFinancial and Strategic Management paper, Syllabus 2017

Comment on the following :

(iii)Porter has pronounced three generic strategies, namely “Cost Leadership”, “Differentiation”, and “Focus”.

June 2026Q. 1(b)10 marksSyllabus 2022

Case Study :

(b)InfiniTech Systems Ltd., headquartered in Hyderabad, is a mid-sized Indian technology company specializing in enterprise software. The management is considering a ₹ 100 crore investment into developing an AI-powered compliance and HR analytics platform for large corporates and government institutions. The platform promises to automate payroll, employee records, and compliance filings, while also offering predictive insights into workforce productivity.

The Board is aware that Artificial Intelligence (AI) is reshaping the business landscape globally. AI adoption is not just about technology — it requires alignment with business strategy, ethical considerations, data management and competitive positioning. InfiniTech’s leadership team has therefore decided to evaluate the project using the nine areas of AI business strategy and competitive positioning principles.

•Business Strategy Alignment : The company must ensure that its AI initiative supports its long-term vision of becoming a leader in compliance automation.

•Strategic AI Priorities : Key priorities include automating repetitive HR tasks, developing smarter compliance tools and enhancing decision-making for clients.

•Short-term Adoption : Quick wins could include automating payroll reconciliation and compliance reporting for small clients to demonstrate value.

•Data Strategy : AI requires large volumes of accurate employee and compliance data. InfiniTech must decide whether to collect data internally or partner with third-party providers.

•Ethical & Legal Issues : Privacy concerns, bias in algorithms, and legal compliance with Indian data protection laws must be addressed.

•Technology Issues : The firm must evaluate whether it has the infrastructure for machine learning and deep learning models.

•Skills & Capacity : Skilled AI engineers are scarce in India, and InfiniTech may need to hire or partner with cxternal providers.

•Implementation : Clear accountability and phased rollout are essential.

•Change Management : Employees and clients may resist AI adoption due to job security concerns, requiring effective communication and training.

The Board must decide whether this investment positions InfiniTech competitively in the Indian market or exposes it to risks of rivalry, substitutes and buyer power.

Based on the above case study, answer the following questions :

(i)Why must InfiniTech align its AI initiative with overall business strategy before investing ₹ 100 crore ?

(ii)Identify two strategic AI priorities that InfiniTech should focus on to strengthen competitive positioning.

(iii)Explain the importance of a data strategy in ensuring successful AI adoption in compliance and HR analytics.

(iv)What ethical and legal issues must InfiniTech address while deploying AI solutions in India ?

(v)Based on competitive positioning principles, evaluate whether InfiniTech’s AI project is attractive or unattractive for long-term profitability.

June 2026Q. 2(b)5 marksSyllabus 2022

(b)Mehta Appliances Ltd., a Bengaluru-based home electronics company, plans to expand operations through an e-commerce platform.

As a strategy consultant, explain the three broad questions the company should address under the e-commerce strategy framework.

June 2026Q. 2A(iv)5 marksSyllabus 2022

(iv)Explain the three pillars of Blockchain Technology and discuss how they contribute to its importance in achieving competitive positioning in modern markets.

December 2025Q. 1(b)10 marksSyllabus 2022

Case Study :

(b)Kumarakom Organics Pvt. Ltd., established in 2010 in Cochin, Kerala, started as a small organic farming and retail venture. Initially, the company focused on cultivating vegetables and fruits without chemical fertilizers and sold them in local markets. Over time, the firm aspired to expand into packaged organic products, such as juices, spices, and ready-tocook meals.

Despite having good products, the company faced many challenges. Its growth and sustainability were significantly influenced by environmental factors beyond its direct control. The government introduced subsidies for organic farming, which helped Kumarakom Organics reduce costs. However, frequent changes in food safety regulations and mandatory FSSAI labelling increased compliance costs. Export opportunities opened due to favourable trade policies in the EU for organic produce. As a result, political support boosted domestic sales, but regulatory requirements slowed down scaling.

During 2016-2019, India’s growing middle class with higher disposable income increased demand for organic products. Inflation in raw material packaging (like eco-friendly cartons) raised costs. The COVID-19 pandemic (2020) disrupted supply chains, but simultaneously, health-consciousness surged, creating higher demand. In a cyclical growth environment, economic downturns hurt logistics, but rising income and demand trends fuelled expansion.

Consumers became more health-conscious, preferring chemical-free and natural products. Urban lifestyles increased demand for ready-to-cook organic meals. However, price sensitivity in rural areas limited penetration outside cities. The social trends acted as a catalyst for company’s urban growth strategy.

Adoption of e-commerce platforms allowed Kumarakom Organics to reach customers nationwide. Mobile payment systems and UPI enabled smooth transactions. Use of blockchain for supply chain traceability enhanced customer trust in authenticity. Hence technology has accelerated Kumarakom’s market reach and credibility.

Erratic monsoons and climate change reduced crop yields, affecting supply stability. Sustainable farming practices attracted environmentally conscious buyers. The company invested in solar-powered cold storage to reduce carbon footprint. As a result, environmental risks increased operational challenges, but sustainability initiatives strengthened brand image.

By 2024, Kumarakom Organics grew from a small farm venture into a ₹ 150 crore company, with 40% revenue from exports, 35% from online sales and the rest from retail outlets in metros. Despite facing regulatory, climatic and economic challenges, the business adapted by leveraging technology, changing consumer preferences and global trade opportunities.

Based on the above case study, answer the following questions :

(i)Define environmental factors in the context of business growth. Give two examples from the Kumarakom Organics’ case study.

(ii)How did political and legal factors influence the company’s business growth ?

(iii)Mention two economic opportunities and two economic challenges faced by the company.

(iv)Explain how technological advancements helped the company in expanding its market.

(v)State one positive and one negative impact of climate change on Kumarakom Organics’ business.

June 2025Q. 2A(i)5 marksSyllabus 2022

(i)Blockchain technology is an advanced database mechanism that allows transparent information sharing within a business network. A blockchain database stores data in blocks that are linked together in a chain. Name the three pillars of Blockchain Technology and also list out any seven new business applications that block chain gives to internet users.

June 2025Q. 2A(iii)5 marksSyllabus 2022

(iii)“Financial Technology (Fintech) has emerged in the 21st Century as a new tech that seeks to improve and automate the delivery and use of financial services’’. Name the four broad categories of users for fintech. What are the most active areas of fintech innovation ?

December 2024Q. 2A(ii)5 marksSyllabus 2022

(ii)You are a senior analyst at a large investment firm that is considering diversifying its portfolio by investing in cryptocurrencies like Bitcoin. The firm’s leadership team is intrigued by the underlying blockchain technology and wants to understand how it contributes to the success and reliability of cryptocurrencies.

You are asked to prepare a presentation for the leadership team explaining what blockchain technology is and how its three main properties have helped Bitcoin and other cryptocurrencies gain widespread acclaim.

June 2023Q. 100 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

________is used to describe new tech that seeks to improve and automate the delivery and use of financial services.

(A)Financial technology (Fintech)

(B)Artificial Intelligence (AI)

(C)TQM

(D)5G

June 2022Q. 100 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

Which of the following best describes the term Artificial Intelligence ?

(A)Machine’s ability to simulate Robotic Intelligence

(B)Machine’s ability to simulate Human Intelligence

(C)Both (A) and (B)

(D)Neither (A) nor (B)

December 2021Q. 94 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

The three main properties of Block Chain technology are :

(A)Centralization, Transparency, Improvements

(B)Recentralization, Transparency, Immutability

(C)Decentralization, Transparency, Immutability

(D)Centralization, Transparancy, unchangeable

December 2025Q. 2A(i)5 marksSyllabus 2022

( i )“Transformational leadership style may be appropriate in turbulent environments, transactional leadership style may be appropriate in settled environments, while charismatic leaders work their charm to persuade others”.

Comment on each of the above strategic leadership.

December 2024Q. 72 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

A .................. is a company’s Roadmap, indicating both what the company wants to become and guiding transformational initiatives by setting a defined direction for the company’s growth.

(A)Balance Sheet

(B)Vision statement

(C)Mission statement

(D)Policy statement

June 2024Q. 76 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

A ........... is a company’s road map, indicating both what the company wants to become and guiding transformational initiatives by setting a defined direction for the company’s growth.

(A)Vision

(B)Mission

(C)Strategy

(D)Objective

December 2023Q. 96 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

Which of the following is not a commonly known style of leadership ?

(A)Transactional Leadership

(B)Charismatic Leadership

(C)Transformational Leadership

(D)Independent Leadership

June 2023Q. 64 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

Which one does match, out of the following leadership styles ?

(A)Democratic Leadership – Rarely Effective

(B)Autocratic Leadership – Commonly Effective

(C)Laissez-Faire Leadership – Sometimes Effective

(D)None of the above

December 2022Q. 63 (FSM)1 markMCQFinancial and Strategic Management paper, Syllabus 2017

Which of the following leadership styles is rarely effective ?

(A)Strategic Leadership

(B)Autocratic Leadership

(C)Laissez Faire Leadership

(D)Transactional Leadership

No questions in this chapter match these filters.

Also relevant to this chapter

  • December 2020, Q. 78 (FSM) · The marketing strategy emphasises price as the key to good value; operations runs with tight cost control; development focuses on cost reduction. (Ch. 3)